Last updated: March 09. 2013 12:20AM - 3033 Views
By ANDREW M. SEDER



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The Times Leader's mobile version and app was deemed the best in the state by those judging the annual America East Digital Quality contest. The newspaper was also recognized for “best use of technology” in the annual competition.
“Mobile devices represent the fastest growing audience segment on the Internet,” said Nick DeLorenzo, the director of interactive and new media for The Times Leader. “A user's experience on a mobile device is in many ways more important than it is in a desktop browser, and the challenges of design are different. By offering our readers a superb mobile experience, we're also making sure that they can access our content when they need it, no matter where they are.”
Judges reviewed and graded newspapers from Pennsylvania and Ohio for only their digital publications, not the print editions, and awarded honors in 10 categories including best overall website and best overall use of social media. The circulation of the newspapers did not come into play, as all sizes were judged against one another.
The Sentinel newspaper in Carlisle received the most top-three finishes with five. The York Daily Record garnered four. Eight others newspapers — The Times Leader, The Pittsburgh Tribune-Review, The Pittsburgh Post-Gazette, Lancaster Farming, The Observer-Reporter (Washington, Pa.), Erie Times-News, Philadelphia Neighborhoods, The York Dispatch and the Akron Beacon Journal — also placed in the top three in at least one category.
The awards will be presented April 8 at the America East trade show and conference in Hershey.
According to contest rules, each entrant's overall website was judged based on its design and structure, creativity and innovation, community participation, use of multimedia features, editorial content and ease of use. Additionally, this year new categories were added to recognize mobile versions and apps, best social media use, and best sales or marketing campaigns.
The Times Leader finished third in the “best use of technology” category and first in the “best mobile version or app” category.
Regarding the Times Leader's website, judges noted; “Intuitive navigation and structure; multiple advertising opportunities in design” and “Navigation is clean, great use of photos.”
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