On Tuesday Apple announced the release of its latest products — a new Mac Pro desktop, a new MacBook Pro laptop and a new iPad. While it’s great that the tech giant is continuing to refine its existing product line since the death of CEO Steve Jobs in 2011, it has failed to release anything that was truly game-changing — and this, in turn, has allowed its competition to start to edge the Cupertino, Calif., firm on the market. By the end of the year, Android tablets will have gained the upper hand in market share over iPads, and according to consumer surveys, the same thing is happening in the world of smartphones as well. It was inevitable, really. Android and Windows devices can be produced by pretty much any company that wants to build one. Apple is just one company, and it’s the only one who produce Apple products. The same is true of Blackberry, come to think of it. Here’s the problem I have with Apple. It makes good products. Apple has a great marketing team. But it just don’t deserve the ridiculous adulation heaped upon it by Apple devotees. Everything Apple does isn’t “new and innovative,” and while it has released game-changing products and pioneered interface design in the past, so has Google, and so has Microsoft, and more recently as well. Apple’s latest mobile operating system, iOS 7, looks a whole lot like Android — an opinion, to be sure, but one shared by a lot of people. Windows and Android tablets are more capable than their iPad counterparts — a fact, an indisputable one when you consider that a Windows-based tablet can actually run real programs and not just Apps, and Android allows its developers much more latitude when producing applications. Macs aren’t better for design, or video or graphics editing anymore. They just aren’t. It may have been true in the past, but it isn’t now. PCs with the same software, calibrated the same way, with the same hardware specifications, and the same input devices, will always produce identical output, usually for 1/3 to 1/2 of the cost. Apple fans will go back to the tired old saw of “Windows ripped off Mac,” but that’s a straw man. Modern Apple computers run an operating system that is based on Unix, and they run on Intel processors. There’s nothing special or unique there. They claim to be “pro-sumer” — that is consumer oriented (but that’s in the eye of the beholder) — is purely subjective. For a company like Apple, innovation is key. Releasing incremental improvements of already existing products just isn’t good enough to allow it to maintain a dominant position. And while Apple may remain successful as a business unit, its days as a byword for tablets and smartphones are over.