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Legoland Florida to announce expansion


March 19. 2013 11:39AM
Associated Press

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(AP) The world's largest Legoland theme park will expand this summer to include a new ride and interactive play area based on the company's popular Legends of Chima product line.


During a news conference Tuesday, Legoland Florida officials announced that the new section will include an interactive water ride called The Quest for Chi, a Lego-building challenge, a 4-D movie and a meet-and-greet with costumed characters.


"This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of Chima has been received by children and those who are young at heart around the world," said Legloland Florida General Manager Adrian Jones in a news release.


According to Lego's website, the Chima storyline is about a pristine, natural paradise that has become a battle ground for eight animal tribes.


"Best friends are now enemies. The animals fight for control of a natural resource called CHI, a powerful element that is both a source of life and potential destruction," the website reads.


The Lego-building challenge will revolve around "Speedorz" chariots, which are the vehicles used by the animal tribes.


The park will also offer a full "Legends of Chima" product line at its stores.


Since opening in October 2011, the location has added hotels, a Star Wars-themed area and a water park.


Legoland Florida is based on the building-block toys and has rides and attractions geared toward ages 2 to 12. The Winter Haven location is one of five Lego-based theme parks in the world, and the company's largest.


Associated Press


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