(AP) Whether they think he got away with murdering 17-year-old Trayvon Martin or was just a neighborhood watch volunteer "standing his ground," many Americans can't seem to get enough of George Zimmerman. And he can't seem to stop giving it to them.
So it's hardly surprising that everything Zimmerman does produces a Twitterverse explosion and spins into heavy news coverage. Comedian Deon Cole nailed it when he said being found not guilty doesn't make Zimmerman a free man.
He certainly hasn't been free from the spotlight. He's been stopped for speeding and toured the factory where the pistol from the shooting was made. This week, Zimmerman was handcuffed in the street after an alleged scuffle with his estranged wife and father-in-law.
Crisis management expert Mark McClennan calls the pattern of fame a two-way street.