Last updated: October 17. 2013 8:36AM - 254 Views
Associated Press



Jorma Ollila, former chairman and CEO of Finnish mobile phone maker Nokia, speaks during a news conference on his biography published in Helsinki, Finland, Thursday, Oct. 17, 2013. Among the other stages of his life, the biography consists the 14 years he worked with one of the world's biggest manufacturer of mobile phones. (AP Photo/Lehtikuva, Vesa Moilanen) FINLAND OUT, NO SALES
Jorma Ollila, former chairman and CEO of Finnish mobile phone maker Nokia, speaks during a news conference on his biography published in Helsinki, Finland, Thursday, Oct. 17, 2013. Among the other stages of his life, the biography consists the 14 years he worked with one of the world's biggest manufacturer of mobile phones. (AP Photo/Lehtikuva, Vesa Moilanen) FINLAND OUT, NO SALES
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(AP) Ex-Nokia CEO Jorma Ollila says the former No. 1 mobile phone company made several mistakes at its peak, including failure to predict changing customers' needs.


In his autobiography, which translates from the Finnish as 'An Impossible Success', Ollila concedes that after 2001 the Finnish company was unable to sustain its role as the main innovator in the wireless industry. Several of its models flopped and it failed to sense popular trends such as folding clamshell handsets and touch screen models.


Ollila said Thursday at the book publication that Nokia became "painfully aware" that its cellphone platforms lagged behind U.S. software and the challenges posed by the iPhone.


He also described the planned sale of Nokia's smartphones and services to "arch rival" Microsoft as "dramatic and brave."


Associated Press
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