(AP) Paperless Post has defied its original digital business model successfully once. Now the online invitation and greeting card startup is taking that defiance a step further.
The New York company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now Paperless Post is teaming up with stationery and card maker Crane & Co. to print wedding invitations.
Users will be able to choose from 35 wedding invitation designs that they can customize and then print on Crane paper.