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Paperless Post defies digital strategy with Crane


April 03. 2013 3:36PM
Associated Press

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(AP) Paperless Post has defied its original digital business model successfully once. Now the online invitation and greeting card startup is taking that defiance a step further.


The New York company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now Paperless Post is teaming up with stationery and card maker Crane & Co. to print wedding invitations.


Users will be able to choose from 35 wedding invitation designs that they can customize and then print on Crane paper.


Associated Press


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