Wednesday, July 23, 2014





Cheerios Super Bowl ad stars interracial family


January 29. 2014 10:37AM
Associated Press

Story Tools
PrintPrint | E-MailEMail | SaveSave | Hear Generate QR Code QR
Send to Kindle


(AP) Cheerios is bringing back an interracial family to star in its Super Bowl ad.


They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the fictional family made up of a black dad, white mom and their young daughter.


General Mills, which owns Cheerios, said at the time that it cast the actors to reflect the changing U.S. population. Despite the controversy, the Minneapolis-based company continued running the ad for several months as planned.


In the new spot set to debut during the Super Bowl, the father uses individual Cheerios to illustrate each member of the family, explaining to his young daughter that, "Pretty soon, you're going to have a baby brother."


The girl looks dismayed at first, but then smiles and adds another Cheerio to the little pile.


"And, a puppy," she negotiates. Her father says it's a deal. The ad closes with a shot of the mom, watching from the side, looking alarmed at that development.


A 30-second spot during the Super Bowl costs around $4 million this year. A spokesman for General Mills said the ad is set to air during the first unscheduled time out during the game Sunday.


___


Follow Candice Choi at www.twitter.com/candicechoi


Associated Press


Comments
comments powered by Disqus Commenting Guidelines
Poll
Mortgage Minute


Search for New & Used Cars

Make 
Model
 
Used New All
 

Search Times Leader Classifieds to find just the home you want!

Search Times Leader Classifieds to find just what you need!

Search Pet Classifieds
Dogs Cats Other Animals



Social Media/RSS
Times Leader on Twitter
Times Leader on Youtube
Times Leader on Google+
The Times Leader on Tumblr
The Times Leader on Pinterest
Times Leader RSS Feeds