Although Crystal Vision Center in Dallas has been open for about five months now, the staff can’t recall seeing a grumpy or unhappy face enter its doors yet.
“People are great here,” said optician Danielle Sweeney. “Everyone’s friendly and happy when they walk in the door.”
Dr. Shelley Eskin added that she likes the new Dallas location because it is right in the center of the town’s activity.
The Dallas office is one of seven in a privately-owned and operated business which began 21 years ago. It offers a wide range of services and products, including comprehensive eye exams for ages 4 and up, screenings for prevention and detection of eye diseases, contact lens fittings, designer eyeglasses for the whole family, eyeglass repairs and more.
Sweeney and optician Lisa Gennusa emphasized their enjoyment in working with people and serving their customers.
Gennusa’s favorite things about her job are “helping people, listening to their needs and maximizing their insurance benefits.” She explained the business accepts most insurances and even those who don’t have insurance receive good deals, as all the eyeglass frames are priced 40 to 70 percent off the national retail. Misericoria University faculty, staff and students also receive a special discount. Gennusa enjoys helping customers find the perfect pair of glasses for the best price possible.
“I just love people,” she added.
Sweeney and Gennusa work to help customers through the process of picking out their frames, educating patients on the lens options to best meet their needs, making sure the glasses fit perfectly and the perscriptions are correct and taking care of all the details. The business has its own on-site lab, which helps fill orders fast. Overall, the duo said, the goal is for everyone to leave happy.
Eskin, who has been in practice for 29 years, said her favorite parts of the job are “helping people see better, matching their needs with their lifestyles and mostly just dealing with people on a day-to-day basis.”