Last updated: March 17. 2014 11:57PM - 3277 Views
By Andrew M. Seder aseder@civitasmedia.com



Primo Hoagies General Manager Mark Baiamonte leaves the new eatery set to open along Business Route 309 in Wilkes-Barre Township.
Primo Hoagies General Manager Mark Baiamonte leaves the new eatery set to open along Business Route 309 in Wilkes-Barre Township.
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WILKES-BARRE TWP. — Jen Goyne enjoyed Primo Hoagies so much as a customer that she decided to buy a franchise of her own and locate it along Business Route 309 just north of Blackman Street.


The store will open Monday next to Dunkin Donuts in a newly built plaza on property that once housed a Mark II restaurant.


Goyne, 41, a retired special-education aide who worked in the Crestwood School District, said she fell in love with the product, the atmosphere and the way customers stay loyal to the company. So she contacted corporate about franchising rights in November, and four months later she’s ready to open.


While she could have continued to work at Crestwood, she said she wanted to be involved in the endeavor.


“I will be very hands on,” the Wright Township resident said.


Store General Manager Mark Baiamonte said the 3,000-square-foot location is larger than most Primo stores and can seat up to 50.


“The location here is phenomenal,” he said Monday as some of the final preparations were being made in anticipation of the grand opening that will include free Primo-sized hoagies for the first 100 customers and $5 Primo-sized hoagies, which are 9 inches long, throughout the day.


Goyne said many Mountain Top residents head to Greater Wilkes-Barre to shop and eat, and the location was ideal to cater to them.


She said that all of the products are fresh, made-to-order and use only Thumann’s meats and cheeses. A special-recipe bread used in all Primo locations is baked fresh daily on premise and is sliced for each order.


And, Goyne noted, the store will deliver.


“If you are having a party in Pittston on a Saturday night, we’ll be there,” she said.


Primo is a Philadelphia-based company, which opened its first location in South Philadelphia 15 years ago. Since then, 46 additional stores have opened in Pennsylvania, 28 in New Jersey and a dozen others throughout Delaware, Maryland, Virginia and Florida. There are franchises in Scranton and Edwardsville, which are not affiliated with Goyne.


While the meat slicers and bread bakers have yet to be plugged in, Goyne said she’s already eyeing future locations for additional franchises. She expects to open at another location in Luzerne County next year, though where has not been finalized. And then, possibly even more locations could be on the horizon, she added.

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