DICKSON CITY — Individuals who would like extra help when selecting their health insurance coverage now have the opportunity to meet with trained professionals after the grand opening of the Blue Cross of Northeastern Pennsylvania Retail Store, located at 1019 Commerce Blvd., Dickson City.
The store’s walk-in service provides individuals with the opportunity to speak with a representative who can help them choose the the most appropriate coverage option or find information on their own at one of the store’s interactive kiosks.
“We have a commitment to the communities of Lackawanna County and believe the opening of this facility really positions us better to broaden and enhance our ability to serve the people,” said Paul Holdren, senior vice president and chief sales and marketing officer for BCNEPA.
The federal health care reform law calls for nearly everyone to have health insurance coverage on Jan. 1, 2014.
“Health care reform has arrived, and it has arrived with a vengeance,” Holdren said. “We now have people shopping for insurance who have not had the opportunity before. These individuals now have to ability to seek information, and we hope this facility will become a true community resource.”
Lackawanna County Commissioner Jim Wansacz believes the store will be a valuable asset to the community and give individuals peace of mind when making the choice of their insurance plan.
“I think this is huge,” he said. “People want to have face-to-face contact. Health care is one of the most important decisions that anybody is going to make in their lifetime. For people, especially those over the age of 30, who want to come in and get answers to their questions, and look somebody in the eye, this is a very important facility to take their fears away.”
State Sen. John Blake, D-Archbald, also thinks the facility was a much needed addition to the area.
“I think Blue Cross is being sensitive to the fact that people aren’t entirely comfortable online or picking up the phone and waiting. The best thing to do is get face to face with people, get the description that you need, and allow them to make the right decisions for their future,” Blake said.
The store hours are Monday through Friday, 8 a.m. to 5 p.m., or by appointment with a BCNEPA representative.