DALLAS TWP. – Seventy-five percent of employers will check out a job candidate through social media, Jill Pante, assistant director at Lerner College Career Services Center of the University of Delaware, told Misericordia University students Thursday.
Pante brought her specialized knowledge on how to effectively use LinkedIn, a professional online networking website, to find internships and jobs to the school’s Back Mountain campus for two workshops.
“Seventy percent of employers said they would reject candidates based on information found online,” she noted to the two dozen students gathered for the noon event.
It is common practice, she said, for potential employers to research candidates online through social media looking for information on lifestyle, inappropriate comments, unsuitable videos or photos, comments and texts by friends and relatives, and criticism of employers or co-workers.
“Anything you put online leaves a footprint,” Pante said.
The advice she offered the students included: Before job searching, do some social media clean-up. Remove pictures and anything that could make a future employer second guess skills, education and accomplishments.
She highly recommends building a profile on LinkedIn and using social media as an asset. A LinkedIn profile is very similar to an online resume, she said.
“Brand yourself,” she said. “And include the URL for your LinkedIn profile on your resume.”
Join many groups, she said. Expand your connections by using alumni groups and organizations of interest. This all helps to paint a complete picture of who you are, she said.
Students can also use LinkedIn for searching for internships with companies of interest.
“It is OK to reach out to someone who is working for a company you are interested in,” Pante said.
LinkedIn has job search tools to help find a job within your career. Job searches can be done based on the state and city, field, or company, Pante said.
Planning on using this new information, sophomores Danica Kuti, of Roxbury, N.J., and Erica Moore of Staten Island, N.Y., both said will be updating their LinkedIn portfolios.
“I am on it but my profile is not up to date,” Kuti said. “I understand now how it can help me attract employers.”
The workshop was hosted by the Center for Career Development at Misericordia University. Carolyn Yencharis Corcoran, of the Misericordia University Center for Career Development, said after seeing Pante speak, she connected with her on LinkedIn and brought her to the school.
“We are pushing the students to get on LinkedIn,” Yencharis Corcoran said. “It is a new way of networking.”