PLAINS TWP. — A week after Mohegan Sun at Pocono Downs kicked off a promotion offering free draft beer to players-card holders actively gambling on the casino floor, the response as been something to toast.
To kick off its annual Hot Summer Fun promotion, casino officials decided to add free draft beers to the excitement. The complimentary beverage is available to those holding a Mohegan Sun players card regardless of tier.
Previously, only those holding Elite- or Sagamore-level players cards, which are earned based on the level of play a guest maintains over a set period of time, were entitled to free draft beer. They are also entitled to free bottled beer, wine and alcohol.
The lowest-tier card, a general Mohegan Sun Players Card, is free for anyone age 21 and older who is not on a self exclusion or black list the state maintains. Those without one can sign up for free at the casino and immediately begin taking advantage of the draft beer offer.
Mike Bean, the president and general manager of Mohegan Sun at Pocono Downs, said: “The free beer promotion has been extremely well received by our guests. It’s been a nice kick-off and addition to our Hot Summer Fun series.”
Looking at the data regarding draft beers ordered on the gaming floor, it appears guests are taking advantage of the offer.
“When compared to both the week prior to the start of the free beer promotion and to the comparable week in 2012, draft beer orders increased more than 350 percent,” Bean said. “The daily average for the week went from 393 draft beer orders to 1,422 draft beer orders.”
He also noted that even with the extra beer flowing, unruly incidents have been nonexistent.
The free 16-ounce draft beer options include Miller Lite, Coors Light, Heineken and Labatt Blue.
The promotion is not scheduled to become a permanent casino feature, said Bean, noting the taps will turn off for the lowest tier card holders when the Hot Summer Fun promotion period ends on Labor Day.