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Thursday, June 26, 1997 Page:
PennDOT’s local public service ad on highway safety could save lives
I was delighted to see the “Highways or Dieways” public service
announcements air on WYOU-TV Channel 22″Highways or Dieways” is a relatively
new highway safety initiative consisting of three 30-second public service
announcements that display the fatal consequences of inattentive driving,
driving while intoxicated and failure to wear seat belts.
Eight Pennsylvanians were killed over the Memorial Day weekend: Six weren’t
using seat belts; two were alcohol-related deaths. That’s needless, senseless,
and shameful, and we won’t solve this problem until we attack it head-on with
an approach like that in “Highways or Dieways.”
I thank CBS and WYOU-TV for doing their part to help reduce traffic
fatalities.
Rebecca Rosser Yearick
Director of Communications and
Customer Relations
Pa. Department of Transportation
Harrisburg