Our weekly look at the work of RailRiders president Rob Crain, who has given us back our baseball — with a side order of promotions and entertainment.
Have any ideas, or feedback on a recent promotion, share it with us at firstname.lastname@example.org.
BEST OF THE WEEK: A staple of minor league baseball is nights for causes. The RailRiders had their first official cause night Thursday during Autism Awareness Night. You can never go wrong when you have promotions that serve your community.
MISSED OPPORTUNITY: We wanted to stay away from fireworks jokes, but we saw Friday fireworks and ’70s Night together and thought of the most infamous promotion ever — Disco Demolition Night.
It was July 12, 1979, when between games of a doubleheader at Comiskey Park in Chicago, thousands of disco records were blown up. At the time, a struggling White Sox team hoped to get their stadium to half-capacity. Instead, they filled the place and had thousands outside trying to get into the stadium for the shindig.
When they blew up the records, an overflow of wild fans stormed the field. Fires were set. Havoc ensued.
It was the 70s.
OK, Rob, thanks for not going there. That might have been too much.
How about a WKRP-style turkey drop instead? We didn’t get it during ’70s Night, but it would make a fantastic spectacle when the Mud Hens or Red Wings come to town later in the season.
COMING UP: The Riders are back the first full week of May, and Thursday, May 9, against the Indianapolis Indians is a full slate. Get there early for Thirsty Thursday. If you’re there early and are one of the first 1,000 fans, you benefit from the Team Logo Socks Giveaway. That’s a particularly good thing, as it’s also Lost Sock Memorial Day. It was not specified if you have to lose your socks at the game or not.