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Last updated: March 26. 2013 11:46PM - 721 Views

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ALLENTOWN — Talk about streaming media: The Philadelphia Phillies’ top minor league affiliate is set to debut what it calls a “urinal gaming system” at its ballpark in Allentown.


The Lehigh Valley IronPigs tapped a British company to install the system in men’s restrooms at Coca-Cola Park.


The system will allow men to operate a hands-free game controller while standing before urinals during Lehigh Valley IronPigs games.


The p-controlled video game systems will be featured in all men’s restrooms at Coca-Cola Park.


“These games are sure to make a huge splash,” IronPigs General Manager Kurt Landes said in a press release. “Our fans are always looking for the next big thing and these ‘X-Stream games’ are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms.”


When a user approaches the urinal, the video console flips into gaming mode, using technology that detects both his presence and stream. Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge.


The games are 100 percent intuitive and custom-built to provide a unique user interface along with an easy and seamless experience, according to the press release. The Urinal Gaming System was created and developed by United Kingdom-based Captive Media.


Upon completion of a game, users will receive a score and a code to enter. They can then view their position on the leader board or check the website to see how they stack up with the rest of that night’s competition.


High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park.


The game is being billed as a way to raise awareness among men for prostate health.


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