WILKES-BARRE ‚?? Robert Scocozzo, CEO of Scent-Sations Inc., has always thought that his products changed lives.
They provided dealers an opportunity to succeed financially, presenting quality candles at a competitive price.
Once again, Scocozzo believes that he can change lives by offering a new limited edition candle to benefit families and survivors of the Newtown, Conn. school shooting.
Scocozzo thinks the new candles will not only add beauty to the lives of those who purchase them, but they will provide a lasting remembrance of those who lost their live at Sandy Hook Elementary and their families, building gratitude for our own loved ones.
‚??In an instant, anyone can be gone,‚?Ě he said. ‚??We need to let others know how much we love and value them.‚?Ě
Scocozzo lives this out in his own life. In his office with daughter Mia, 18, for whom his Mia Bella‚??s Gourmet Candles are named, he speaks about how the company has a positive foundation, often contributing to worthy causes.
Scent-Sations has supported such organizations as Make A Wish Foundation, Children‚??s Miracle Network, Susan G. Komen For The Cure, and dozens of military charities and families.
He credits co-owners Carmen Milazzo and and Charles Umphred with believing a vision could be come a reality. He also credits his wife, Cathy, with her participation in the company and love of family.
Scocozzo truly believes in his product. Surrounded by candles of various colors and scents, he smiles broadly. He is especially proud of his Christmas candles, decorated for the season, with a pine scent.
‚??We can‚??t directly support residents of that area emotionally, ‚?? said Mia, ‚??but I think selling the candles and visiting the area will show that we do care.‚?Ě
Scocozzo plans to personally present funds raised to organizations, when he travels to Newtown mid-January. He assures those purchasing the candles the money will go to credible charities directing the bulk of funds raised to those affected by the tragedy.
‚??Christmas will never truly be Christmas again for those who have lost a child in this tragedy,‚?Ě said Scocozzo. ‚??Even if they go on to have eight other children, there will always be a hole in the lives of those families.
With this mindset, he is working wholeheartedly on the project and hopes to direct $100,000 to Connecticut. Having thousands of distributors across the country makes this a real possibility.
When asked what gave him the idea for the fundraiser, he credits daughter Mia.
‚??Mia asked me what we could do, and I said that national and international distributors, and our customers, would step up and make a difference,‚?Ě Scocozzo said.
The motto of the fundraiser is ‚??a brief time in our arms . . forever in our hearts.‚?Ě It highlights his commitment the 27 people who died in the Dec. 14 tragedy.
Candles may be purchased directly from Mia Bella‚??s Candles at 1 George Ave., online from www.miabella.net, or from any one of thousands of independent distributor websites for $25 plus a flat $5.95 (US) or $9.95 (Canada) shipping charge, regardless of quantity ordered.
All proceeds, or approximately $20 from the sale of each candle, will be directly to those affected by the tragedy.