Burberry marries tradition and innovation

(AP) Tradition meets innovation in Burberry Prorsum's new winter looks for men.

The I Love Classics collection or made more technology-friendly, I (heart) Classics focuses heavily on outerwear, from the classic trench and duffel, to topcoats, Chesterfields and bombers.

While diving deep into Burberry's archives, designer Christopher Bailey managed also to have fun, adding a touch of whimsy with repeating heart motifs and oversizing military-inspired accents.

I liked the idea of celebrating things that are familiar, classic, the kind of classic Burberry, classic menswear, Bailey said backstage after the Milan Fashion Week winter 2014 preview show Saturday. But I wanted to be playful as well.

Bailey married innovation and levity in traditional coats made of light-weight transparent rubber with a repeating heart lining. Bailey said Burberry developed the rubber to be silky to the touch. Cashmere also gets special treatment, with new finishes and bonding to alter the texture.

Colors followed the classic line camel, bone, olive, navy and black with deep reds and dark royal purple.

Maintaining a light mood, animal prints also accented classic bags, complementing the Burberry check pattern, and also adorned shoes and boots. Animal print sunglasses complete the look.