Clamor for Spanish language political spending

(AP) A month after Forbes Magazine dubbed the Hispanic television market "the next media jackpot," there are complaints that Hispanic media aren't getting a fair share of attention from the political realm.

The president of Univision network has protested the lack of a presidential debate tailored for Hispanic audiences and urged the presidential debate commission to add another debate that speaks to Hispanics.

The U.S. Hispanic Chamber of Commerce has also made a plea for more political spending on Hispanic media. Chamber president Javier Palomarez says the chamber is tracking spending and will issue a report card.

The complaints are not being made in a vacuum. Forbes says the Hispanic television market is worth $1 trillion.