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Last updated: February 16. 2013 7:49PM - 257 Views

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For the Williams family of Tunkhannock, back-to-school shoe shopping is no major debacle, even though four children are involved in the trip: The family has it down to a science.


"Eleven pairs," mom, Amy, 38, said of how many shoes the family bought on their first shoe-shopping trip to Gino's Shoes Store in Dallas earlier this month. "Sneakers for each, and two pairs of dress shoes for everyone except our youngest, because he's only in preschool."


The Williams' kids, Scotty, 12, Matthew, 10 Heidi, 7, and Sean, 4, were only a handful among the droves of children who hit the stores on the weekend for one last final shoe-shopping crunch before many of the area schools let in. This time they were back for soccer shoes.


Gino's was abuzz with customers early Sunday afternoon, but it was all par for the course for Ginocchetti family, who has been in the shoe business for over 70 years.


"Early August to mid-September is when you hit the school shopping season," Vince Ginocchetti, third generation at the store and son of owner Jonathan "Gino" Ginocchetti said.


Though there are many things to cross off a school shopping list, shoes almost always fall right at the very top of it.


"People do put a lot of weight on the type of shoes they buy," Ginocchetti said of the accessory's importance. "They want to be in style, make sure they have the newest thing."


That was the case with 10-year-old Molly Moran, who knew exactly what she wanted. She sat in Gino's, patiently waiting to try on a pair of brown shoes, her color of choice for the season.


"She is very specific, every year," mother, Paulette, of Swoyersville, said. "Today we're looking for dress shoes, and I hope we find them."


Paulette could breathe a sigh of relief, as Molly seemed content walking around the store in a pair of flat brown Kenneth Coles, a smile on her face.


Though all ages look for new kicks for the school year, shoes for young ones can be the trickiest to nail down.


"Kids shoes are tough because their feet are always growing and the sizes are changing," Ginocchetti said. Gino's now specializes mostly in children's shoes, making sure to dedicate ample time to each customer in order to find the right fit.


Size was a problem for 11-year-old Angela Simonetti. Her mom, Casey, wasn't even sure what size she would be in.


"We tried shopping two weeks ago and got frustrated because it seemed like she was a different size in everything we tried on," Casey said. She eventually ended up at Humphrey's Bootery and Bags in Dallas, where the right measurement was taken and she and her daughter could shop easier.


"She has never been a fan of shoe shopping," Casey said as Angela stood by, nodding her head in confirmation. "It was nice to be able to get in, get out and, hey, hopefully we won't have to do this until next year."


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