Kingā??s team takes top honors in marketing competition

A team of four local King's College students was selected as a top finisher in a national marketing competition sponsored by Chevrolet and Edventure Partners. The team, consisting of David Castro, Wilkes-Barre, Jamie Cybulski and Shane Gibbons, Kingston, and Kellie Rhiel, Luzerne, finished among the top 11 of almost 50 entries from colleges and universities in the Chevrolet Sonic Marketing Challenge. Participating teams were asked to design an integrated marketing communications plan that effectively increased awareness of the Chevrolet Sonic automobile on a college campus by utilizing social media tactics and event-based and digital promotion. Participants, from left: Cybulski; Gibbons; Amy Parsons, professor of marketing; Castro; and Rhiel.